Branding is the process of creating, working, defining and building a brand based on a planned management of all graphic processes, A branch of branding is the so-called corporate image, where colors, corporate identity and standards of style (brand manual) which are generally used in all the products that the company makes to advertise and where we place our company logo.

The objective of developing a good successful branding will be to extend the brand in the market, position it as a benchmark and place it directly or indirectly in the minds of consumers.

Branding has the ultimate goal of positioning itself in the minds of people.

Branding is made up of fundamental elements such as:

Creation of corporate identity, positioning, brand loyalty, brand architecture.